John has an insatiable desire to improve. He's never satisfied-so determined.
John consider's himself not only a dynamic player but also a trend-savvy, stylish person.
John's blazing speed and signature cross-over are defining aspects of his playing style.
Once our field of play was set, we delved into various visual options, ultimately honing in on styles that matched John's aesthetic. Here's some of the exploration:
The final logo best mirrored the duality of John, both as a stylish person and an agile player.
01
The timeless visual impression of the mark represents John’s style.
02
The logo’s lines quickly change direction like John and his crossover.
03
Together, the two separate parts of the logo are made up of a J and a W.
The mark debuted on John's first pro model with Adidas, the J Wall 1, adorned big and bold on the shoe's upper tongue. The shoe was initially released in a black and white colorway as well as in the Washington Wizards team colors.
Once the logo was finalized and handed off to product teams, an array of fun apparel and footwear launches followed. John celebrated the launch traveling to China, where he debuted his freshly branded line of wears.
