Russell Pritchard
I bring brand stories(01) and experiences(02) to life through strategically-crafted design.(03)
I specialize in creating emotive marketing, messaging and experiences that garner positive brand recognition, perception, and growth.
Stories
(01)
As we all-too-often consume content without context, stories serve as the antidote for conveying meaningful messages.
Experiences
(02)
Experiencing is believing. Experiences can turn brand agnostic people into believers, advocates and, apparently, even Spider-Man.
Design
(03)
In today’s world of information overload, clean and intuitive design is essential in order to stand out from the noise.
A diverse range of capabilities.
I'm well-versed in several essential creative domains, with proficiency in the layers that comprise each one.
design / direction
- Creative / Art Direction
- Brand / Identity
- Web / Digital
- Editorial / Layout
- Visual Languages
brand storytelling
- Integrated Campaigns
- Experiential Marketing
- Positioning / Strategy
- Retail Activations
- Tone / Voice
additional services
- Pitches / Lobs / Hail Marys
- Toolkits / Guidelines
- Custom Lettering
- Web Development
- Being Nice
A broad mix of client experience.
I understand the needs of global brands, while also understanding the challenges that confront more modestly-poised ones.
With over twelve years of professional design and direction expertise.
from early career
My background includes over a dozen years of industry experience, roughly six in-house at adidas working as a designer and branding specialist helping to drive new growth through the refinement of product franchises, global ID assets, as well as team and athlete partnerships.
GMR Marketing (Omnicom Group) as 2D Design intern
- event marketing for clients Jim Beam, Lowes, Nokia, Altria
Multiple design roles at adidas
- 3 years at adidas Sports Licensed Division (Indianapolis, IN)
- apparel graphic design
3 years adidas North American Headquarters (Portland, OR)
- global brand marketing experience
- branding for John Wall, James Harden, University of Louisville. Visuals, lettering for Here to Create brand campaign.
to present day
From there, I catapulted into a more self-driven freelance career, where for the past six years have been helping agencies and businesses grow through elegant design and bold, story-driven, brand marketing.
- Match Marketing Group doing experiential / event marketing - 1 year
- Ford bronco launch, misc. adidas brand events
- Freelance creative direction (design-oriented) for TBWA \ Chiat Day
- Pharma advertising (pfizer, moderna clients)
- Hilton Here for the Stay campaign
- Notre Dame college of business brand positioning
- various projects for smaller start-ups to mid-size agencies, local Portland businesses
- launched own eCommerce retail apparel brand and website
- learned/learning front end development
Into the future
From logos to overall brand image, to the narratives and campaigns that shape culture and commerce, I’ve helped brands like Adidas, Google and Hilton tell their story, and I can help you tell yours.
- gain more web experience
- learn back end dev
- be a powerhouse of design and product building
